Categories Of Digital Marketing

digital marketing

SEM {Search Engine Marketing}

SEM is a category of digital marketing which generally considered to cover both PPC and SEO work. Bringing in traffic to your website via search engines is no easy task, that’s why SEO and PPC work to look into bringing said traffic in through both paid and unpaid means. PPC paid advertising, and SEO, which works on bringing in organic traffic.

SEO{Search Engine Optimization}

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

PPC{Pay Per Click}

PPC, or Pay-per-click, is a form of advertising on search engine like Google and Bing. It’s a way of moving to the top of search engine results pages by paid means. It’s called PPC because your ad account is charged every time one of your adverts is clicked. The cost of each ad, or CPC (cost per click), depends on the quality score of your website and the selected keyword’s competition. PPC campaigns can be a short-term solution, and many use it to shift products or seasonal deals, as a way to boost revenue.

Social Media Marketing

Social media marketing is the process of working on marketing through, you guessed it, social media. With social platforms like Facebook, Twitter and Instagram (to name a few) ever growing, businesses online need to invest in social media marketing in order to grow their following and reach a whole new pool of potential customers. Dependent on your business type, there’s a social network out there for you. All businesses would do well to be on Facebook, but if you specialise in B2B, LinkedIn is the one for you.

Content Marketing

This style of marketing is a little different than the previous ones we’ve mentioned. It’s not so much about directly marketing products and services to customers, but rather creating enriching and valuable content that enhances customer experience. Some of the biggest brands in the world will actively post blogs, images and videos relating to their business that are entertaining and informative too. It’s what establishes your business as a brand and essentially what makes your customers like you more. It’s like promoting your brand without the aim to an incentive to sell anything behind your posts – simply providing information that is both enriching and engaging.

Email Marketing

Another form of marketing is email marketing, and you’ve guessed it, it involves email. It’s a form of direct marketing which sends information, offers, blogs etc. directly to your mailing list’s inboxes. Through a sea of emails, your marketing email will appear, but the trick is getting it read. Yes, it may emerge alongside 100s emails, and if you can’t create an email that’s eye-catching, then it will be lost. Luckily there are email marketing tools and agencies (like us), that can assist you. Email marketing is a great way of reaching your customers, interacting with them after purchases or even sending them a newsletter. Be warned, sending unsolicited emails will land you a place in the spam box. So, make sure you’ve gathered your mailing list by your own means and not from a third-party company. They need to be your customers or have opted into receiving your mail.

Influencer / Affiliate Marketing

Both influencer and affiliate marketing utilize those in a position of ‘power’, usually social media influencers or industry experts etc. This is to assist you in marketing a product or service to their audience. It’s become more and more popular in recent years, through sites like Instagram and YouTube, where companies will enlist a well-known influencer, to promote their products or services on their social pages or affiliate websites. These collaborations can involve giving away unique discount codes, sponsored blog posts or prize draws etc. for the influencer’s audience, to build some buzz around your brand and business.

Leave a comment

Your email address will not be published. Required fields are marked *